Browse Archives | Subscribe | Home

LawBiz® TIPS – Week of April 26, 2016

www.lawbiz.com

Marketing: Products to Sell Yourself

You are limited only by your imagination when it comes to what can be created to market yourself, although the bulk of items produced by lawyers tends to fall into only a few categories. Specific products being successfully produced by lawyers around the country now include articles in publications, newsletters (both hard copy and electronic), books, seminars, surveys, audiotapes and videotapes.

Articles
Publishing articles is a great way to become known, and it’s fairly easy to do. Brainstorm a legal issue that people are concerned about and in which you have (or can develop) expertise. Determine which publications might be interested in this subject. Then contact them and offer to write an article that their readers will want to read. Some publications will pay, and some will not. Even those that want your article for free, though, will frequently offer other services, such as free ad placement.

Newsletters
Printed newsletters can range from a single black-and-white page to an elaborate, multipage, full-color affair. Or they can be all-electronic, which may be the simplest and least expensive type of newsletter to create and distribute these days. While most newsletters are distributed free to a list of clients or prospects, if the information is unique or extremely valuable, you might be able to charge for it.

Books
A book with your name on it as the author is the ultimate in credibility and one of the easiest products to sell on its own merits. There is more than one way to create a book. You can take your new idea to a book publisher, who will either love it or send you on your way to try again with the next publisher. A second option is to self-publish your book.

Audiotapes
Many people are familiar with audiotapes as an education tool, and conferences frequently have tapes of the programs that are presented. You can produce stand-alone audiotapes that focus on a specific topic, or you can have a periodic series or “audio magazine.”



 

IN THIS ISSUE:

Marketing: Products to Sell Yourself

Check out this month's special!

LawBiz® Registry: Buy or Sell Your Practice

NEW SERVICE:
Ed Poll on YouTube

Buy or Sell Your Practice 

Twitter Facebook Linked In YouTube
New Life After Law Coaching Program

 

CLIENTS SAY:

"On a personal level, I'm not scared any more. The recession reduced my wife and me from a comfortable two-income family to a one person income and a capital drain. When I first called Ed, I truly was counting the months until we would have to put the house on the market... The things we have put in place and will continue working on guaranteed my business picking up."

FW
Northern California


"Ed was coaching me during our firm reorganization when disaster hit! Key personnel departed and I was panic-stricken. Not only did he honor his commitment to 24/7, but his advice enabled me to refocus my priorities. Now, I'm eating, I'm sleeping, and I'm smiling thanks to his guidance."

KH
England

spacer

Ed Poll, LawBiz® Management

lawbiz.com   |   lawbizblog.com   |   lawbizregistry.com   |   lifeafterlawbook.net   |   lawbizstore.com

800-837-5880

©2016 LawBiz® Management. All rights reserved.

This LawBiz Tips E-Zine is categorized for the following audience(s):

This LawBiz Tips E-Zine is listed under the following categories: