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LawBiz® TIPS – Week of September 11, 2012

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On this date, 11 years ago, many of our readers suffered losses, both personal and physical. From these losses, a number of my clients gathered with me over the following two years to create Disaster Preparedness & Recovery Planning for Law Firms, intended to deal in the future with catastrophes such as this to become and stay prepared for the future.

This note is just a moment to pause to give remembrance for those losses, to express the solidarity of our readers and to provide mutual support in time of need.
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"Older and Dumber"

Law Firm Lateral Hiring
The largest corporate law firms ("BigLaw" in common parlance) continue to demonstrate an astonishing ability to ignore the lesson of the Great Recession - namely, that the number of lawyers the firm has must be commensurate with the amount of work the firm has. The flood of partners that left Dewey & LeBoeuf - which before its rapid demise numbered well over 1,000 lawyers - for other law firms vividly illustrated that law firm lateral hiring remains the growth strategy of choice, mainly because lateral lawyers seem to be available everywhere.

McDermott, Will & Emery hire 45 Lateral Partners
In just one astonishing example, the big Chicago-based firm McDermott Will & Emery had, by the end of July, added 45 lateral partners since the first of the year. Six of them were from Dewey, but many came from other firms. McDermott's co-chair was quoted by Business Week as explaining the hiring binge this way: "I think there's a flight to stability and excellence. The instability that was generated by the collapse of Dewey makes a platform like ours very, very attractive to lateral candidates. We don't carry any debt. We're completely self-financed."

How Do Clients Feel About The Lateral Hiring Strategy?
All well and good for the lawyers hired, but what about the clients - are they thrilled about such an influx of high-priced laterals? One observer quoted in the ABA Journal, Indiana University law professor William Henderson doubts it. Henderson wrote that, although NALP figures show 2011 starting associate salaries down 17% from 2009, BigLaw continues to pay starting salaries of $160,000 even as clients balk at paying to train new lawyers and outsourcing takes away associate work. Henderson says that instead of paying less money to associates, BigLaw is hiring fewer of them - and hiring high priced laterals instead. He notes that keeping salaries high and entry-level hiring low "is not a farsighted or innovative business strategy" as it focuses on acquiring lateral partners with portable books of business just to increase the bottom line at a time of stagnant revenues. This, he writes, "may work fine for this fiscal year but over the middle to long term, BigLaw is going to get older and dumber."

Hire Laterals or Hire Associates?
It's also easy to conclude that clients will get more disgusted and wiser, and gravitate to those firms that leverage technology to keep headcount down and costs reasonable. One might, however, look at another industry for comparison. For example, at about this time of year, major league baseball teams trade or "buy" experienced players to enhance their playoff chances. Are they hurting their future for short term gains? Fans seem to gravitate toward those teams that do what they can for the short term, even when the strategy may hurt the longer term impact.

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In this issue:

"Older and Dumber"

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Video: What If You Lost Your Largest Client?

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What Clients Are Saying:


"Ed's command of the podium and his connection and interaction with the audience were outstanding. His skills enabled us to successfully implement a new culture into the organization without damaging our relationships with outside counsel."

LS
Torrance, CA

"When I had my own private practice as a solo practitioner, I wanted to run my office as efficiently and profitably as possible. I researched business coaches and discovered that most had "passive" models as their basis for coaching, i.e. they would promise all the things they would do for my practice without my having to invest time and energy into the process. I'm so glad I chose Ed Poll instead, for he had an "active" model, i.e. how much I got out of the coaching was directly dependent upon what I put into it. Over a period of six months, Ed conferenced with me and gave me weekly assignments for structuring my practice as well as giving me tips on how to work with clients from the initial interview through to the end of the case. After working with Ed, I didn't have a single outstanding account receivable over $500. The time I spent working with Ed was invaluable and I would recommend him to any attorneys interested in improving the quality and profitability of their practices."

JL
Los Angeles, CA

Ed Poll, LawBiz® Management
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